Article Topic – Social media and the CEO

Business Times, Monday, 16th Jul 2012

Can social media help an organisation improve key areas such as transparency, collaboration and innovation? How can a company use social media to engage employees, customers and partners, and what role should the CEO play in this process?

SOCIAL media has the potential to help organisations improve transparency, collaboration and innovation – if the company’s social media strategy propounds it. Organisations should view social media as an excellent platform to engage and generate two-way interactions with all its stakeholders – employees, customers and business partners. Besides gaining more market visibility, well-executed social media strategies can also help to enhance employer branding.

Internally, companies can create social media channels for employees’ use – to broadcast company announcements and to encourage employees to share ideas in open discussions on topics related to the business or their departments. The latter will help to engender a culture of constant innovation. Rather than restrict social media usage within the workplace, CEOs ought to encourage the development of effective social media strategies and ensure that they are executed well.

Ronald Lee
Managing Director
PrimeStaff Management Services Pte Ltd

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