Wired on the Web

The Business Times
Published: 18th Nov 2013

 

What are your views and experiences about managing your corporate presence on the Web? What makes for an effective social media strategy, in handling both good news and bad?

 
THE proliferation of social media today has made it all the more imperative for companies to actively manage their corporate presence, as well as have strong contingency plans in place for crisis management. At PrimeStaff, our corporate presence extends from a website that is professionally managed and regularly updated, to leveraging on social media as a tool to connect with our clients and job candidates, as we are in the recruitment business.

An effective social media strategy calls for authenticity, tact and sensitivity. The communication needs to be real as you are, interacting with people on a very direct, personal level. It also requires a good grounding in public relations, as crisis management skills are needed when something goes wrong. For example, when handling a negative situation on social media, timeliness of response is critical as news can go viral at the touch of a button, and the socialsphere can be very unforgiving.

 
Ronald Lee
Managing Director
PrimeStaff Management Services Pte Ltd

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